Over the next few weeks, I'll be overhauling my web shop with a mid century modern theme. Jewellery and accessories will date from the mid 1930s to the 1970s. It was around this time Coco Channel revolutionised women's fashion. Amelia Earhart was the first woman to fly around the world and Queen Elizabeth II, was appointed to the throne.
The Hollywood influence took the lead in the 30s. Fashions worn by the stars, particularly evening wear, gave people a distraction from the hardships of the decade. Material restrictions during World War II, ended up being an exciting time for costume jewellery development, with designers being more open to working with inexpensive materials, so access to high quality design to the middle class consumer was embraced.
Rapid developments in style also took place from the conservative 50s, to the free thinking 60s. London was the centre of the Mod fashion revolution, also known as the 'youthquake'. Think bright colours, flower power, psychedelic patterns and a fascination with space, to correlate with the first man landing on the moon. There is so much energy from this era, I'm excited to bring you a wonderfully colourful curated collection of jewellery and accessories.